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Help us raise $15,000 for Denim Day 2017!



Denim Day is a national campaign in April in honor of Sexual Assault Awareness Month. The campaign was originally triggered by a ruling made by the Italian Supreme Court. In the 1990’s, a teenage girl in Italy was raped by her driving instructor. The man was convicted, but the Italian Superior Court overturned the conviction, arguing that because the victim was wearing tight jeans, she must have helped remove them and gave consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Since then, wearing jeans on Denim Day has become a worldwide symbol of protest against misguided and destructive attitudes about sexual assault. We are asking community members, elected officials, businesses and students to make a social statement with their fashion by wearing jeans on April 26, 2017 as a visible means of protest against the misconceptions that surround sexual assault.


$5 minimum suggested donation. Help us reach our goal of $15,000!

Proceeds from Denim Day will benefit Women's Center-YFS' services for victims of sexual assault in San Joaquin County.

Share your Denim Day photos on our Facebook and Twitter page and use the hashtag #DenimDaySJC


Print Participation Form (PDF) or Register Online


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